Our Blog

Stay on track with the latest insights, updates and research from the Catalyx team. From curious insights to actionable data, we've got something for you at all times.

Catalyx launches update for their PulseCheck tool

Catalyx launches update for their PulseCheck tool. Pulsecheck - the speed of DIY with the quality of full service research

5 Signs You Need Consumer-Centric Research to Improve Your Marketing Strategy

Every contemporary person in the sphere of marketing knows the power of having a personalised marketing strategy. We’ve all seen generic advertising that barely grabs our attention. It’s even worse when you are bombarded with irrelevant advertising on your social media timelines.

Are you embracing co-creation to enhance the speed and scope of your innovation?

Companies that realise the importance of ‘co-creation’ - working with their consumers to create products, solve problems, improve a service - are tapping into a rich vein of potential.

How to turn insights into innovation

Big data has been a buzz word in the digital space for over a decade now, yet data has become increasingly important in the transformation of many brands. Thanks to technology, we’ve never had so much information at our fingertips, simplifying and enriching our everyday lives. Have we become quantified?

Follow the CROWD, the future belongs to it!

The future belongs to the crowd. Your consumers know what they want. When sales and marketing talk about 'end-user inclusion' there's usually an uncomfortable, cult-like edge to their rhetoric: “turn your customers into brand evangelists” (ebrangelists?); “turn your customers into advocates”..

The ultimate guide to interacting with Millenials (part 2)

Be social (but probably not in a way you think). No self-respecting brand needs to be told that social media is important, or that it needs to be used regularly.

The ultimate guide to interacting with Millenials (part 1)

We say it all the time, and we’ll happily repeat ourselves here: The end user is everything! When you understand them, it’s easier to connect with them - and when you can connect with them, you can stimulate their interest...

How to avoid brand fatige

Woolworths, Blockbuster, Nokia, BHS, Kodak - Ten years ago, these brands were household names generating billions of dollars in annual revenue. Today, they’re either extinct – or shadows of their former selves. WHY?

Sugar tax-ing for consumers?

Consumers trust that smoothies, juices and raw bars are healthy - but sugar (natural or not) is putting some people off even health branded goods, according to research from Catalyx.