Uncover unmet consumer needs in the household market
Our free insights - led report 'Unlocking Complex Consumers in Household Care' will help you to identify market potential for your next campaign.
We unlock three core problems and provide insights and solutions for innovation.
- Meeting distinct needs between different consumer groups within the category
- Unlocking innovation opportunities with need beyond category function
- Meeting changing needs for occasions/moments within consumer groups
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'Consumers are increasingly informed, opinionated and connected. Creating the need to understand their complexities and behaviour with a multi-dimensional opportunity approach. In this report we unlock a world of innovation possibilities for brands, addressing needs that go beyond conventional category functions...' - Catalyx Product Team
Bitesize by Catalyx in an agile, cost-effective package. Two distinct approaches are designed to support iterative learning for innovation and ethnographic observation at scale.
📊 CROWD SAFARI
Access the world of 30 consumers all in one go, anywhere in the world. Results in a week.
Complement or replace your current way of accessing consumers’ homes, doing shopalongs and capturing product usage with our ability to capture real life video, image and verbatim from your consumers at crowdsourced scale.
📊 INNOVATION PICK 'N MIX
Everything you need to iteratively build and optimise your next successful innovation.
Giving you so much more than a basic consumer test. Pick 'n mix from 7 flexible approaches with detailed outputs in under a week.