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Catalyx is a Consumer-centric Innovation Consultancy. We help the world’s most forward-thinking consumer product companies unlock progress through more effective innovation

Our Consumer Understanding System combined with our proprietary Catalyx Elevation Process helps our clients maximise in-market, discover strategic choices for innovation and opportunity, optimise their brand creative assets and more - to make innovation success predictable.

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Discover the Catalyx Crowdsourced Behavioural Research System to navigate every aspect of your product development journey from start to finish.